Yusuf Automates · Custom software · Built to last

You're doing by hand what software should be doing for you.

You're doing by hand what software should be doing for you.

Automate & speed up

Custom tools that take over the busywork: inventory, order automation, booking & scheduling, dashboards. Whatever's eating your week.

Make it look the part

Custom websites and apps built to convert. Visitors leave as calls, bookings, and orders.

Based in Plant City, FL · Solo developer · No agency markup · You talk to the person who builds it
A real example, step by step

An ice cream truck fleet, run from a phone.

The problem: right now the driver tallies every sale on a paper pad, and at the end of the night the owner re-counts the whole van's inventory and sales by hand to check it. Slow, and easy to get wrong. Here's the tool that replaces it. Walk through a single day below: two trucks, multiple stops, sales tagged automatically.

Morning
It's a scorcher.

Sal from the depot just tossed you the keys to an ice cream truck. Everyone is hot, everyone wants a cone, and you have trusty software riding shotgun.
You're driving.

A real working interface, not a screenshot. The day walks you through it, and every tap is live.
Automation, made obvious

Same job. Before and after I get my hands on it.

That ice cream truck isn't a one-off. It's what the work does for any business. The busywork disappears, and the data it leaves behind puts the full picture of your business in your hands. Flip between the two and watch the hours come back.

Time back: / week
Sound familiar?

If any of these is your Tuesday, that's the stuff I fix.

Tick the ones that hit home.

Also in the kit: photo & video for the storefront and socials, when the job calls for it.

About me

Honest work, real experience, no slop.

I'm Yusuf. I have spent over five years in software engineering, including at one of the world's largest banking and financial advisory institutions, where I built the testing, security, and reliability systems that stand behind real people's money. Real data, real risk, nothing allowed to quietly break. I have also designed and built a consumer music streaming platform from the ground up, where artists get discovered and booked. Every project I take on is held to that standard: engineered properly, finished properly, built to last.

Yusuf at work
at work
Yusuf celebrating in a field of tulips
with the flowers
Yusuf holding his bicycle overhead at the Pacific Coast, at the end of his ride across America
the pacific, four months later
Robust, not just shiny

Built to outlast the first impression

Tested, documented, and architected properly, so it doesn't break the first time something unexpected happens and you're not back to square one in six months.

Made for you

Designed around your specific business

Never a template forced to fit. A website, an app, an internal tool: whatever actually matches how your business runs and what your customers need.

Honest scope

I won't build what you don't need

If a simpler fix works, or something off-the-shelf already does the job well, I'll tell you straight. You're not a sale to me. The goal is solving the actual problem properly.

Creative flair

An artist, not just an engineer

I have been an artist my whole life, and it shows in the work. The engineering makes it run. The artistry makes it something you're proud to put in front of your customers.

How working together goes

No jargon, no surprises.

01

Free first call, no pitch

We just talk through the problem. I ask the questions, find where the time's actually going, and tell you straight whether I can help or point you somewhere better.

02

I scope it, you get a number

A clear plan with a fixed price and timeline before any work starts. No hourly meter running, no moving goalposts.

03

I build it and hand it off clean

You get a finished product, the know-how to run it, and someone who picks up the phone when you need a tweak.

What's the thing that's slowing you down?

A broken tool, an outdated website, a system that should run itself. Tell me what you're dealing with. I read every message personally.

Common questions

Questions people ask before reaching out.

Projects start at $1,000, quoted as one fixed price after a free first call so you know the full number before any work begins. Separate from that, some projects run on services that bill monthly, such as web hosting or file storage that keep the tool online and your data safe. Those are paid directly to the provider at their real cost, not marked up; on the call I'll tell you whether yours needs them and roughly what to expect, so there are no surprises later.

Small and medium-sized businesses are the core of the work, and I take on enterprise projects too depending on what they need. If that's you, book a call and we'll figure out the fit. If your project will keep growing and adding features over time, I also work on retainer, so you have an ongoing developer rather than starting a new conversation for every change.

Yes. Home base is Plant City, with clients across Tampa, Lakeland, and the rest of Hillsborough and Polk counties, but most work is done remotely, by email, phone, and video. Clients anywhere in the United States are welcome; being onsite is rarely necessary for custom software.

It depends on scope, but you get a written timeline before work starts. A focused tool or website is often a few weeks; larger systems take longer. The free first call is where the realistic timeline gets worked out.

One person owns your project start to finish. The same person you talk to is the one writing the code, so nothing gets lost being passed between a salesperson, a manager, and a contractor you never meet. You get direct answers, faster turnarounds, and someone who actually remembers how your system works when you come back later.

A website is how people find you and decide to trust you: your storefront, your first impression, the pages that turn a visitor into a booking or a call. Custom software is the tool that runs the work behind it: inventory, scheduling, orders, invoicing, the parts your business actually operates on every day. Plenty of businesses want both, and because I build both, they can share the same data instead of living in two disconnected places.

Then the free first call is worth taking anyway. Bring the problem, not a spec. We'll talk through where your time is actually going, and you'll leave knowing whether custom software is the right move or whether something simpler gets you there. No obligation either way.

0.5 m strawberry roots · Plant City grows your winter strawberries 3 m gopher tortoise burrow
You kept pushing, and the ground gave way. welcome to the underside of Plant City, Florida
9 m where Florida would keep basements (it doesn't, too much water) 37 m Devil's Millhopper, Florida's tourist sinkhole
Mind the pipes. Somebody filed an automated leak report years ago. Nobody read it.
392 m deepest well ever dug by hand 2.2 km Veryovkina · deepest known cave
Down here, the world keeps its old drafts.
4 km Mponeng mine · deepest commute on Earth
Things fall out of the sky near Florida more often than you'd think. Cape Canaveral, where the rockets launch, 120 miles that way ↑
12.3 km Kola borehole · the deepest hole ever dug
This is where the deepest hole ever dug gives up. everything below this line: first visit ever: yours
660 km lower mantle · rock that flows 2,890 km outer core · an ocean of liquid iron
It's warmer now. The rock flows like slow honey.
5,150 km inner core · a solid iron moon
The exact middle of everything. It's napping. 6,371 km · center of the Earth · population: you
2,890 km to go · the other outer core
Now you're falling up.

★ DAD JOKINATOR ★ 5,000 km past warranty. Press the red button.

Dad Jokinatormagma-rated™
factory-sealed against magma · the jokes, sadly, also survived
660 km to go · a different mantle, same honey 12 km to go · back in diggable territory
A different ocean's basement. Older ships. Bigger teeth.
400 m to go · you can smell the sea
Light. Voices. You've been down here a while. Say something.
“Well, hello?! …did you really dig through the planet?” THEY'RE THE ONES UPSIDE DOWN. PROBABLY.

You dig deep. So do I.

Most visitors stop at the footer. You went through the planet. If something in your business needs that kind of stubbornness, a process that eats your evenings or a follow-up that keeps slipping, tell me what's broken. I'll dig.

Tell me what's broken

Geography note: the true opposite side of Plant City, FL is open Indian Ocean, about a thousand miles west of Australia.

What's your bottleneck?